| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 70.27 | 842 |
| Intrinsic value (DCF) | 3.33 | -55 |
| Graham-Dodd Method | n/a | |
| Graham Formula | n/a |
Parrot S.A. (EURONEXT: PARRO) is a leading French technology company specializing in commercial drones, precision agriculture solutions, and 3D mapping software. Founded in 1994 and headquartered in Paris, Parrot has established itself as a key player in the drone and data analytics industry, serving sectors such as agriculture, defense, security, and surveying. The company's flagship product, Pix4Dmapper, is a widely used drone modeling software, while its drone-based solutions for vine monitoring and precision farming highlight its innovation in agri-tech. Parrot also offers a range of consumer and professional drone products, including connected garden solutions and AR drones. With a strong focus on SaaS and cloud-based business models, Parrot is well-positioned in the growing commercial drone market, which is driven by increasing demand for automation, AI-driven analytics, and IoT integration. Despite challenges in profitability, Parrot maintains a solid cash position and continues to invest in R&D to enhance its competitive edge in the global drone industry.
Parrot S.A. presents a high-risk, high-reward investment opportunity in the rapidly evolving drone technology sector. The company operates in a niche but growing market, with applications in agriculture, defense, and 3D mapping. While Parrot has demonstrated innovation with products like Pix4Dmapper, its financials reveal ongoing losses (net income of -€9.2M in the latest period) despite €78M in revenue. The company's strong cash position (€33.6M) and manageable debt (€8.7M) provide some financial stability, but profitability remains a concern. Investors should weigh Parrot's technological expertise and market potential against its inconsistent earnings and competitive pressures from larger players like DJI. The stock's low beta (0.774) suggests relative stability, but the lack of dividends and persistent losses may deter conservative investors.
Parrot S.A. competes in the commercial and consumer drone market, where it faces intense competition from both established giants and agile startups. The company's primary competitive advantage lies in its specialized software solutions, particularly Pix4Dmapper, which is widely adopted in 3D mapping and surveying. Unlike many competitors focused solely on hardware, Parrot integrates software and data analytics, creating a more holistic offering for precision agriculture and industrial applications. However, its market share in consumer drones has diminished against dominant players like DJI. Parrot's focus on the European market provides regional strength but limits global scalability. The company's R&D investments in AI and IoT for agriculture (e.g., vine monitoring) differentiate it, but scaling these solutions profitably remains a challenge. Financially, Parrot's smaller scale compared to competitors restricts its ability to compete on pricing, while its software-centric approach offers higher margins than pure hardware vendors. The company must continue innovating in niche applications to avoid direct competition with deep-pocketed rivals.