| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 88.80 | -30 |
| Intrinsic value (DCF) | 66.50 | -47 |
| Graham-Dodd Method | n/a | |
| Graham Formula | 46.90 | -63 |
The Procter & Gamble Company (P&G) is a global leader in branded consumer packaged goods, operating across five key segments: Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care. Headquartered in Cincinnati, Ohio, P&G boasts a diversified portfolio of iconic brands such as Tide, Pampers, Gillette, Crest, and Olay, serving millions of consumers worldwide. The company distributes its products through mass merchandisers, e-commerce platforms, grocery stores, and specialty retailers, ensuring broad market penetration. With a history dating back to 1837, P&G has established itself as a dominant force in the Household & Personal Products industry, leveraging innovation, brand loyalty, and extensive distribution networks. As a defensive sector stalwart, P&G benefits from stable demand for essential consumer goods, making it a resilient player in both economic expansions and downturns. Its strong cash flow generation and commitment to shareholder returns through dividends further enhance its appeal to long-term investors.
Procter & Gamble presents a compelling investment case due to its strong brand equity, diversified product portfolio, and consistent financial performance. With a market capitalization of €340 billion and a beta of 0.41, P&G offers stability and lower volatility compared to the broader market. The company reported €84 billion in revenue and €14.9 billion in net income for the fiscal year, with a diluted EPS of €5.9. P&G's robust operating cash flow of €19.8 billion supports its €3.87 per share dividend, appealing to income-focused investors. However, risks include intense competition from both established players and private-label brands, as well as potential margin pressures from rising input costs. Despite these challenges, P&G's global scale, innovation pipeline, and defensive sector positioning make it a core holding for conservative portfolios.
Procter & Gamble maintains a competitive edge through its extensive brand portfolio, global distribution network, and continuous innovation in consumer goods. The company's scale allows for significant cost advantages in manufacturing and marketing, while its strong relationships with retailers ensure shelf space dominance. P&G's R&D investments focus on product differentiation, such as premium skincare under Olay and advanced grooming technology with Gillette. However, the company faces stiff competition from rivals like Unilever and Nestlé, which also command strong brand loyalty and global reach. Private-label products pose a growing threat, particularly in price-sensitive markets. P&G's ability to adapt to e-commerce trends and sustainability demands will be critical in maintaining its leadership position. The company's focus on high-growth categories like health and beauty, coupled with strategic cost management, positions it well for long-term success in a competitive landscape.