| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 53.40 | 58 |
| Intrinsic value (DCF) | 21.60 | -36 |
| Graham-Dodd Method | n/a | |
| Graham Formula | 34.78 | 3 |
Ströer SE & Co. KGaA is a leading German provider of out-of-home (OOH) media and digital advertising solutions, operating across three key segments: Out-of-Home Media, Digital & Dialog Media, and Data As A Service (DaaS) & E-Commerce. Headquartered in Cologne, Germany, the company manages a vast network of traditional and digital outdoor advertising installations, including posters, transit ads, and digital screens. Additionally, Ströer owns and operates prominent online platforms such as t-online.de and niche portals like giga.de and kino.de, enhancing its digital advertising reach. Under the Statista brand, it offers data-as-a-service solutions, while AsamBeauty serves as its e-commerce arm for cosmetics. With approximately 1,000 websites and a diversified client base spanning telecommunications, retail, finance, and e-commerce, Ströer is a dominant player in the European advertising landscape. Its integrated approach—combining OOH, digital, and data services—positions it uniquely in the competitive advertising sector.
Ströer presents a compelling investment case due to its diversified revenue streams across OOH, digital media, and data services, supported by a strong market position in Germany. The company’s revenue of €2.05B (FY 2024) and net income of €130.8M reflect steady performance, though its high leverage (total debt of €1.68B) and beta of 1.14 indicate sensitivity to market volatility. The dividend yield (~3.5% based on a €1.85/share payout) adds appeal for income-focused investors. However, competition from global digital ad giants and economic cyclicality in advertising spend pose risks. Ströer’s hybrid OOH-digital model and Statista’s growth potential could drive long-term value, but investors should monitor debt levels and ad market trends.
Ströer’s competitive advantage lies in its integrated OOH and digital advertising ecosystem, which combines physical ad spaces with high-traffic online platforms like t-online.de. This dual approach allows cross-channel campaigns, appealing to advertisers seeking broad reach. Its ownership of Statista provides a high-margin data subscription business, differentiating it from pure-play ad firms. However, Ströer faces intense competition from global digital ad platforms (e.g., Google, Meta) that dominate online budgets, as well as traditional OOH rivals like JCDecaux. While Ströer’s local market expertise and infrastructure (e.g., transit ads) are strengths, its reliance on the German economy (~80% of revenue) limits geographic diversification. The company’s scale in OOH (Germany’s largest operator) and synergies between segments support margins, but its smaller digital footprint compared to global tech giants may hinder growth in programmatic advertising. Capital allocation toward digital expansion (e.g., AsamBeauty) and DaaS could enhance competitiveness long-term.