| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 50.10 | -35 |
| Intrinsic value (DCF) | 36.89 | -52 |
| Graham-Dodd Method | n/a | |
| Graham Formula | 25.00 | -67 |
Starbucks Corporation (SRB.DE) is a global leader in the specialty coffee industry, operating as a roaster, marketer, and retailer of premium coffee and related products. Headquartered in Seattle, Washington, Starbucks operates through three key segments: North America, International, and Channel Development. The company's extensive portfolio includes coffee and tea beverages, whole bean and ground coffees, ready-to-drink products, and a variety of food items such as pastries and sandwiches. Starbucks also licenses its well-known brands, including Starbucks, Teavana, Seattle's Best Coffee, and Evolution Fresh, through licensed stores and grocery partnerships. As of October 2021, Starbucks operated over 33,800 company-owned and licensed stores worldwide, reinforcing its dominant position in the global coffee market. With a strong brand identity and commitment to sustainability, Starbucks continues to innovate in the highly competitive consumer cyclical sector, catering to coffee enthusiasts and casual consumers alike.
Starbucks presents a compelling investment opportunity due to its strong brand equity, global footprint, and consistent revenue growth. The company's diversified revenue streams, including retail stores, licensed operations, and ready-to-drink products, provide resilience against market fluctuations. However, investors should be mindful of rising operational costs, labor challenges, and increasing competition in the specialty coffee segment. Starbucks' solid financials, including a market cap of €84.6 billion and diluted EPS of 3.31, underscore its profitability. The company's ability to maintain a loyal customer base and expand in emerging markets like China enhances its long-term growth potential. Nevertheless, high debt levels (€25.8 billion) and exposure to commodity price volatility remain key risks.
Starbucks holds a dominant position in the global coffee market, leveraging its strong brand recognition, extensive store network, and premium product offerings. The company's competitive advantage stems from its vertically integrated supply chain, which ensures quality control and cost efficiency. Starbucks' loyalty program and mobile app further enhance customer retention and drive repeat business. However, the company faces intense competition from both traditional coffee chains and emerging boutique coffee shops. Competitors like Dunkin' Brands and McDonald's compete on price and convenience, while regional players and independent cafes challenge Starbucks' premium positioning. In international markets, local brands often have stronger cultural resonance, requiring Starbucks to adapt its offerings. Despite these challenges, Starbucks' scale, innovation in product development (e.g., plant-based options and cold beverages), and aggressive expansion in high-growth markets like China solidify its industry leadership. The company's ability to maintain premium pricing while expanding its customer base remains a critical factor in its competitive strategy.