| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 45.70 | 850 |
| Intrinsic value (DCF) | 6.68 | 39 |
| Graham-Dodd Method | n/a | |
| Graham Formula | 3.25 | -32 |
Thryv Holdings, Inc. (NASDAQ: THRY) is a leading provider of digital marketing solutions and cloud-based tools tailored for small-to-medium-sized businesses (SMBs). Operating in the Internet Content & Information sector, Thryv offers an end-to-end customer experience platform, Thryv, which integrates business management, marketing automation, and payment solutions. The company also provides Hub by Thryv for franchisors, Thryv Leads for local lead generation, and ThryvPay for seamless payment processing. Additionally, Thryv delivers print and digital marketing solutions, including yellow pages directories and search engine optimization tools. Formerly known as Dex Media Holdings, Inc., the company rebranded in 2019 to reflect its modernized focus on digital transformation for SMBs. Headquartered in DFW Airport, Texas, Thryv serves as a critical enabler for SMBs looking to enhance their digital presence and operational efficiency in an increasingly competitive landscape.
Thryv Holdings presents a mixed investment profile. On the positive side, the company operates in the high-growth SMB digital solutions market, offering a diversified suite of SaaS and marketing services. Its transition from traditional print directories to digital tools positions it well for future growth. However, the company reported a net loss of $74.2 million in the latest fiscal year, raising concerns about profitability. With a market cap of $569 million and a beta of 0.988, Thryv is moderately volatile but closely tracks the broader market. The lack of dividends and negative EPS (-$2.00) may deter income-focused investors, but its strong operating cash flow ($89.8 million) suggests potential for reinvestment and growth. Investors should weigh its growth prospects against its current financial challenges.
Thryv Holdings competes in the crowded SMB digital solutions market, where differentiation is key. Its competitive advantage lies in its integrated platform, Thryv, which combines CRM, marketing automation, and payment processing—a unique offering that reduces the need for SMBs to juggle multiple vendors. The company’s legacy in print directories (e.g., yellowpages.com) provides an established customer base, but its shift to digital solutions is critical as the industry moves away from print. Thryv’s focus on franchisors via Hub by Thryv is a niche strength, offering real-time multi-location management—a feature not all competitors provide. However, Thryv faces stiff competition from larger SaaS players like Salesforce and HubSpot, which dominate the CRM space, and from specialized marketing platforms like Yelp and Angi. Its smaller scale relative to these giants may limit its ability to invest in R&D and global expansion. Thryv’s challenge is to leverage its SMB-centric approach while scaling its SaaS offerings to compete with more established players.