| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 153.36 | -24 |
| Intrinsic value (DCF) | 118.95 | -41 |
| Graham-Dodd Method | n/a | |
| Graham Formula | 8.40 | -96 |
TKO Group Holdings, Inc. (NYSE: TKO) is a leading sports and entertainment company operating across Media and Content, Live Events, Sponsorships, and Consumer Products Licensing segments. As a subsidiary of Endeavor Group Holdings, Inc., TKO produces high-profile live events, television programs, and digital content distributed globally across broadcast, pay-TV, and streaming platforms in approximately 170 countries. The company monetizes its intellectual property through merchandising, including video games, apparel, and memorabilia, as well as travel packages and ticket sales. TKO also capitalizes on corporate sponsorships and advertising, offering in-venue promotions, product integrations, and digital impressions. Headquartered in New York, TKO leverages its strong brand recognition in combat sports and entertainment to drive revenue diversification. With a market cap exceeding $12.8 billion, TKO is a key player in the competitive Communication Services sector, blending media production with live experiences.
TKO Group Holdings presents a compelling investment case due to its diversified revenue streams, global content distribution, and strong sponsorship ecosystem. The company benefits from high-margin licensing deals and recurring live event revenues, though its net income remains modest ($9.4M) relative to its $2.8B revenue base. A beta of 0.76 suggests lower volatility than the broader market, appealing to risk-averse investors. However, its $3B debt load and capital-intensive live event model pose risks, offset partially by robust operating cash flow ($583M). The $1.52/share dividend enhances yield appeal. Investors should monitor integration synergies post-UFC-WWE merger and streaming rights negotiations, which could drive future valuation upside.
TKO Group Holdings holds a unique competitive position as a vertically integrated sports-entertainment hybrid, combining UFC’s global combat sports dominance with WWE’s scripted entertainment legacy. Its key advantage lies in owned IP (Ultimate Fighting Championship and World Wrestling Entertainment), reducing reliance on third-party content. The company’s multi-platform distribution (linear TV, ESPN+, Peacock) creates revenue stability, while its sponsorship segment—contributing 20%+ of revenue—benefits from long-term partnerships with Anheuser-Busch and DraftKings. However, TKO faces pressure from digital-native competitors like DAZN in PPV monetization and lacks the scale of Disney’s ESPN in sports broadcasting. Its live event moat is strong but vulnerable to talent acquisition costs and fan fatigue. Consumer products licensing (8% of revenue) trails Hasbro’s toy expertise but outperforms niche MMA brands. TKO’s merger synergies (estimated $50M annual cost savings) enhance margins, though integration risks persist. The company’s 170-country reach outpaces regional rivals but requires continued localization to counter emerging leagues like ONE Championship in Asia.