| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 24.24 | 18044 |
| Intrinsic value (DCF) | 0.80 | 499 |
| Graham-Dodd Method | n/a | |
| Graham Formula | n/a |
urban-gro, Inc. (NASDAQ: UGRO) is a leading provider of integrated environmental equipment systems and professional services for indoor controlled environment agriculture (CEA) facilities. Specializing in cannabis and produce cultivation, the company offers end-to-end solutions, including architectural design, engineering, construction management, and equipment integration. Serving clients in the U.S., Canada, and Europe, urban-gro supports commercial horticulture with HVAC, lighting, irrigation, and odor control systems. The company also provides maintenance, training, and asset protection through its gro-care program. With a focus on sustainability and efficiency, urban-gro partners with premier manufacturers to deliver turnkey cultivation environments for cannabis operators, food & beverage CPG companies, and institutional sectors like healthcare and hospitality. Founded in 2014 and headquartered in Lafayette, Colorado, urban-gro is positioned at the intersection of agtech and industrial design, catering to the rapidly expanding CEA market.
urban-gro operates in the high-growth CEA sector, benefiting from increasing demand for efficient indoor farming solutions, particularly in cannabis cultivation. However, the company faces significant risks, including a net loss of $18.7M in FY2023 and negative operating cash flow ($11.2M). Its small market cap (~$4.6M) and leveraged position (total debt of $5.3M vs. $1.1M cash) raise liquidity concerns. While the cannabis equipment market offers long-term potential, UGRO's financial instability and exposure to regulatory risks in the nascent cannabis industry make it a speculative investment. Investors should monitor its ability to improve margins and secure larger-scale projects in both cannabis and non-cannabis verticals.
urban-gro differentiates itself through full-service integration capabilities, combining design, engineering, and equipment sourcing under one roof—a key advantage for CEA operators seeking turnkey solutions. Its proprietary gro-care program creates recurring revenue streams through maintenance services, though this segment's scalability remains unproven. The company's strategic vendor relationships with equipment manufacturers provide procurement efficiencies but expose it to supply chain risks. While UGRO serves both cannabis and produce markets, its heavy reliance on cannabis (a cyclical and regulation-dependent industry) creates volatility. Competitively, urban-gro is smaller than industrial-focused agricultural tech firms but more specialized than general construction service providers. Its challenge lies in balancing project-based revenue with scalable service offerings while competing against better-capitalized players expanding into CEA. The company's negative EPS (-$1.66) suggests it has yet to achieve critical mass despite operating since 2014.