SW · UHR.SW
The Swatch Group AG
- Sector
- Consumer Cyclical · Luxury Goods
- Headquarters
- Biel/bienne 2501
- Website
- swatchgroup.com
Price · as of 2025-12-31
$180.75
Market cap 9.52B
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $171.82 | -4.94% |
| Intrinsic Value(DCF) | $76.39 | -57.74% |
| Graham-Dodd Method(GD) | $155.40 | -14.02% |
| Graham Formula(GF) | $0.09 | -99.95% |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | $320.96 | $230.44 | $33.08 | $170.49 | $393.86 |
| 2012 | $417.90 | $296.98 | $215.31 | $205.33 | $609.80 |
| 2013 | $415.43 | $343.95 | $153.41 | $229.03 | $522.08 |
| 2014 | $334.23 | $301.87 | $0.00 | $191.62 | $255.95 |
| 2015 | $270.80 | $266.31 | $7.68 | $176.19 | $96.32 |
| 2016 | $279.73 | $248.42 | $6.99 | $131.34 | $0.00 |
| 2017 | $324.51 | $260.42 | $6.77 | $159.90 | $168.56 |
| 2018 | $243.51 | $245.62 | $4.17 | $159.72 | $197.03 |
| 2019 | $148.01 | $198.20 | $1.74 | $148.96 | $66.91 |
| 2020 | $244.78 | $193.10 | $3.38 | $107.30 | $19.44 |
| 2021 | $235.20 | $209.69 | $4.19 | $212.67 | $483.47 |
| 2022 | $274.32 | $242.26 | $3.12 | $197.46 | $144.05 |
| 2023 | $195.61 | $223.60 | $0.00 | $229.07 | $219.63 |
| 2024 | $161.65 | $198.33 | $0.00 | $155.78 | $0.00 |
| 2025 | $183.95 | $171.82 | $5.81 | $155.40 | $0.09 |
AI valuation
Our deep-learning model estimates The Swatch Group AG's (UHR.SW) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $171.82
- Current price
- $180.75
- AI upside
- -4.94%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$76.39
-57.74% upside
Graham-Dodd
$155.40
-14.02% upside
Graham Formula
$0.09
-99.95% upside
About The Swatch Group AG
The Swatch Group AG designs, manufactures, and sells finished watches, jewelry, and watch movements and components worldwide. It operates through Watches & Jewelry and Electronic Systems segments. The Watches & Jewelry segment designs, produces, and commercializes watches and jewelry. The Electronic Systems segment is involved in the design, production, and commercialization of electronic components, as well as sports timing activities. It is also involved in the provision of assembly, research and development, administration, watch case polishing, logistics and distribution, and customer services; and hard material products, microelectronics, watch cases and crowns, miniature low-frequency quartz crystals, thin wires, miniature batteries, watch dials and bracelets, watch hands, sports timing technology and equipment, precision parts, and assembly electronic components. In addition, the company engages in retail, communication, real estate project and property management, finance, reinsurance, and art center businesses. It offers its watch and jewelry products primarily under the Breguet, Harry Winston, Blancpain, Glashütte Original, Jaquet Droz, Léon Hatot, Omega, Longines, Rado, Union Glashütte, Tissot, Balmain, Certina, Mido, Hamilton, Calvin Klein, Swatch, and Flik Flak brands. The Swatch Group AG was founded in 1983 and is headquartered in Biel/Bienne, Switzerland.
- CEO
- Georges Nicolas Hayek Jr.
- Employees
- 32.48K
- Beta
- 0.77
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($76.39 ÷ $180.75) − 1 = -57.74% (DCF, example).