| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | n/a | n/a |
| Intrinsic value (DCF) | n/a | |
| Graham-Dodd Method | n/a | |
| Graham Formula | n/a |
windeln.de SE is a leading online retailer specializing in baby, toddler, and children's products, serving customers in Germany, China, and other European markets. Founded in 2010 and headquartered in Munich, Germany, the company operates under multiple domain names, including windeln.de, windeln.com.ch, and bebitus.com, offering a wide range of products such as diapers, baby nutrition, strollers, car seats, clothing, toys, and safety products. windeln.de SE combines e-commerce with a physical retail presence in Germany, catering to the needs of parents and caregivers. Positioned in the Information Technology Services sector, the company leverages digital platforms to provide convenience and accessibility in the competitive baby products market. Despite challenges in profitability, windeln.de SE remains a key player in the European online retail space for children's goods.
windeln.de SE presents a high-risk investment opportunity due to its unprofitable operations and negative earnings per share (EPS) of -1.46 EUR in FY 2020. The company's revenue of 76.07 million EUR was overshadowed by a net loss of 13.75 million EUR, reflecting operational inefficiencies and competitive pressures. While the company maintains a modest cash position (8.49 million EUR) and low debt (2.3 million EUR), its negative operating cash flow (-7.07 million EUR) raises concerns about sustainability. The stock's negative beta (-0.60) suggests low correlation with broader market movements, potentially offering diversification benefits. Investors should weigh the company's niche market presence against its financial struggles before considering exposure.
windeln.de SE operates in a highly competitive online retail market for baby and children's products, facing pressure from both specialized e-commerce players and generalist retailers. The company's competitive advantage lies in its focused product assortment and localized online platforms (e.g., windeln.de for Germany, bebitus.fr for France), which cater to regional preferences. However, its lack of scale compared to global giants like Amazon limits its pricing power and marketing reach. The company's expansion into China (a key growth market) has been challenging due to intense local competition and regulatory hurdles. windeln.de SE's hybrid model (online + one physical store) provides limited differentiation, as most competitors are purely digital. Its financial struggles further constrain its ability to invest in logistics, technology, or customer acquisition, putting it at a disadvantage against well-capitalized rivals. To improve competitiveness, the company needs to streamline operations, enhance its value proposition (e.g., subscription services, exclusive products), and potentially seek partnerships or acquisitions.