| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 595.60 | 5572 |
| Intrinsic value (DCF) | 5.24 | -50 |
| Graham-Dodd Method | 19.50 | 86 |
| Graham Formula | n/a |
Williams Grand Prix Holdings PLC is a UK-based company renowned for its involvement in the high-octane world of Formula One racing. Founded in 1977 and headquartered in Wantage, the company designs, manufactures, and races cars in the Formula One World Championship. Beyond motorsports, Williams leverages its engineering expertise to provide technical innovation, testing, and manufacturing services to industries such as automotive, aerospace, defense, and energy. Operating in the Consumer Cyclical sector under the Leisure industry, Williams combines cutting-edge technology with competitive racing to maintain its legacy in Formula One. The company's diversified engineering services also position it as a key player in high-performance technology solutions, making it a unique blend of sports and industrial innovation.
Williams Grand Prix Holdings PLC presents a niche investment opportunity within the motorsports and engineering sectors. With a market cap of €105 million and revenue of €96.55 million in FY 2019, the company reported a net income of €19.21 million, indicating profitability. However, negative operating cash flow (-€13.99 million) and capital expenditures (-€3.07 million) suggest financial strain, possibly due to high operational costs in Formula One. The lack of beta data makes risk assessment challenging, but the company's dual focus on racing and engineering services could offer diversification benefits. Investors should weigh the prestige and technological prowess of Williams against the volatile and capital-intensive nature of Formula One.
Williams Grand Prix Holdings PLC operates in a highly competitive environment dominated by well-funded Formula One teams and engineering firms. Its competitive advantage lies in its storied brand legacy, engineering excellence, and diversified revenue streams beyond racing. However, the company faces stiff competition from larger teams like Mercedes and Ferrari, which benefit from greater financial resources and manufacturer backing. Williams' ability to secure sponsorships and technical partnerships is critical to its sustainability. In the engineering services segment, it competes with specialized firms that may have deeper industry ties. The company's niche positioning in high-performance engineering provides differentiation, but its reliance on Formula One success makes it vulnerable to performance fluctuations. Strategic partnerships and innovation in ancillary services could bolster its competitive edge.