| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | n/a | n/a |
| Intrinsic value (DCF) | n/a | |
| Graham-Dodd Method | n/a | |
| Graham Formula | 29.70 | -82 |
Whirlpool Corporation (WHR.DE) is a global leader in the manufacturing and marketing of home appliances, operating across North America, Europe, the Middle East, Africa, Latin America, and Asia. The company offers a diverse portfolio of products, including refrigerators, laundry appliances, cooking equipment, and dishwashers, under well-known brands such as Whirlpool, Maytag, KitchenAid, and Bauknecht. Founded in 1911 and headquartered in Benton Harbor, Michigan, Whirlpool serves a broad customer base, including retailers, distributors, builders, and direct consumers. As a key player in the Consumer Cyclical sector, Whirlpool competes in the Furnishings, Fixtures & Appliances industry, leveraging its strong brand recognition and extensive distribution network. Despite recent financial challenges, the company remains a significant force in the global appliance market, with a focus on innovation and sustainability.
Whirlpool Corporation presents a mixed investment profile. The company's strong brand portfolio and global presence offer stability, but recent financial performance raises concerns, with a net income of -€323 million and negative EPS of -€5.87 for the fiscal year ending 2024. The high beta of 1.47 indicates significant volatility, likely tied to macroeconomic pressures in the consumer cyclical sector. However, Whirlpool maintains a solid operating cash flow of €835 million and €1.275 billion in cash reserves, providing some liquidity cushion. Investors should weigh the company's established market position against its debt load of €7.499 billion and lack of dividend payouts. Long-term prospects may hinge on cost management and demand recovery in key markets.
Whirlpool Corporation holds a competitive edge through its extensive brand portfolio and global distribution network, which spans multiple regions and price segments. Brands like KitchenAid and Maytag cater to premium markets, while Indesit and Hotpoint serve value-conscious consumers. This diversification helps Whirlpool mitigate regional economic fluctuations. However, the company faces intense competition from both global giants and local players, particularly in cost-sensitive markets. Whirlpool's scale allows for economies of production and R&D investments, but its recent financial struggles—evidenced by negative net income—suggest operational inefficiencies or pricing pressures. Competitors with stronger balance sheets or more agile supply chains may outperform Whirlpool in the near term. The company’s ability to innovate in smart appliances and energy-efficient products will be critical to maintaining its market position against rivals investing heavily in IoT and sustainability.