| Valuation method | Value, CHF | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | n/a | n/a |
| Intrinsic value (DCF) | n/a | |
| Graham-Dodd Method | 4.40 | -96 |
| Graham Formula | n/a |
zooplus SE is a leading European online retailer specializing in pet products, offering a comprehensive range of pet food, accessories, and care items for dogs, cats, small animals, birds, and aquariums. Headquartered in Munich, Germany, the company operates under well-known brands such as Concept for Life, Wolf of Wilderness, Purizon, and Smilla, providing over 8,000 products to pet owners across Germany and internationally. As a pioneer in the e-commerce pet supply sector, zooplus SE leverages its strong digital platform to serve a growing market of pet enthusiasts who prioritize convenience and quality. The company's business model focuses on direct-to-consumer sales, ensuring competitive pricing and a seamless shopping experience. With the pet care industry experiencing steady growth due to increasing pet ownership and premiumization trends, zooplus SE is well-positioned to capitalize on this expanding market. Its strong brand portfolio, extensive product range, and pan-European presence make it a key player in the specialty retail sector within the consumer cyclical industry.
zooplus SE presents a mixed investment case. On the positive side, the company operates in the resilient and growing pet care market, benefiting from increasing pet ownership and the shift toward online shopping. Its strong brand portfolio and extensive product range provide a competitive edge. However, the company reported a net loss of €15.85 million in FY 2021, with negative diluted EPS of €2.22, signaling profitability challenges. While operating cash flow remains positive (€91.41 million), investors should monitor the company's ability to improve margins and achieve sustainable profitability. The lack of dividends may deter income-focused investors, but growth-oriented investors might find value in zooplus SE's market position and potential for consolidation in the fragmented online pet retail space.
zooplus SE holds a strong position in the European online pet retail market, competing with both pure-play e-commerce players and traditional brick-and-mortar retailers expanding into digital channels. The company's competitive advantage lies in its extensive product assortment, strong private-label brands, and efficient logistics network, which enable fast delivery across Europe. Its digital-first approach allows for lower overhead costs compared to physical retailers, though it faces rising competition from Amazon and other generalist e-commerce platforms. zooplus SE's focus on pet specialty products differentiates it from broader retailers, but it must continuously invest in customer experience and supply chain efficiency to maintain its edge. The company's negative profitability in FY 2021 raises concerns about its ability to withstand pricing pressures and rising customer acquisition costs in a highly competitive market. Strategic partnerships or acquisitions could enhance its market position, but execution risks remain.