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SHOBIDO Corporation operates in the consumer defensive sector, specializing in personal care and household products. The company’s diversified portfolio includes cosmetics, hair care, contact lenses, fashion accessories, and health-related goods, sold through drug stores, discount retailers, and online platforms. Its multi-channel distribution strategy enhances accessibility, catering to both domestic and international markets. SHOBIDO’s rebranding in 2020 reflects its evolving focus on integrated beauty and lifestyle solutions. Positioned as a mid-tier player in Japan’s competitive personal care industry, the company leverages its long-standing presence (founded in 1948) and broad product range to maintain steady demand. Unlike premium cosmetic brands, SHOBIDO targets value-conscious consumers through mass-market retail partnerships, balancing affordability with quality. Its subsidiary network supports localized manufacturing and logistics, ensuring cost efficiency. While not a market leader, the firm’s resilience in economic downturns—a hallmark of defensive stocks—underscores its stable revenue base.
For FY2024, SHOBIDO reported revenue of JPY 20.9 billion, with net income of JPY 774 million, indicating a modest net margin of approximately 3.7%. Operating cash flow stood at JPY 832 million, though capital expenditures of JPY -190 million suggest restrained investment activity. The absence of reported diluted EPS (0) warrants clarification from filings.
The company’s earnings power appears constrained, with profitability metrics reflecting thin margins typical of mass-market personal care. Debt levels (JPY 4.7 billion) relative to cash (JPY 3.98 billion) imply moderate leverage, though interest coverage remains unverified. Asset turnover efficiency is unclear without detailed segment data.
SHOBIDO’s balance sheet shows liquidity with JPY 3.98 billion in cash against JPY 4.71 billion total debt, indicating a near-balanced position. The lack of shares outstanding data limits equity analysis. Debt maturity profiles and covenant compliance are unreported but critical for assessing refinancing risks.
Historical growth trends are unspecified, but the dividend payout (JPY 23.5 per share) suggests a shareholder-friendly policy, albeit with unconfirmed sustainability. Sector-wide demand for affordable personal care may support low-single-digit revenue growth, contingent on retail partnerships and e-commerce expansion.
At a market cap of JPY 8.01 billion, SHOBIDO trades at a P/E multiple that cannot be calculated without EPS. Its beta of 0.453 signals lower volatility versus the broader market, aligning with defensive sector norms. Investors likely price in stable but unspectacular cash flows.
SHOBIDO’s strengths lie in its diversified product mix and entrenched retail relationships. However, margin pressures from input costs and competition pose challenges. Strategic focus on digital channels and private-label expansion could enhance profitability. The outlook remains neutral, hinging on execution in a saturated market.
Company description, market data (beta, market cap), and financials (revenue, net income, etc.) provided; detailed filings (10-K equivalent) unreferenced.
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