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GENDA Inc. operates in Japan's leisure sector, specializing in amusement arcades under its flagship GiGO brand. The company generates revenue through a diversified model that includes arcade operations, machine leasing, online crane games, sales promotions, and character licensing. This multi-pronged approach allows GENDA to capitalize on Japan's robust gaming culture while mitigating risks associated with reliance on a single revenue stream. The company has positioned itself as a modern player in the arcade industry, blending traditional entertainment with digital innovations like online crane games, which cater to evolving consumer preferences. Despite competition from digital gaming platforms, GENDA benefits from the enduring popularity of physical arcades in Japan, supported by strategic locations and a strong brand presence. Its leasing and licensing segments further enhance its market resilience, providing steady income streams alongside core operations.
GENDA reported revenue of JPY 111.8 billion for FY2025, with net income of JPY 3.3 billion, reflecting a net margin of approximately 3%. Operating cash flow stood at JPY 8.9 billion, though capital expenditures of JPY 11.3 billion indicate significant reinvestment. The company's profitability metrics suggest moderate efficiency, with room for improvement in converting revenue to bottom-line results.
The company's diluted EPS of JPY 21.17 demonstrates its earnings capability, though its beta of 1.69 indicates higher volatility relative to the market. GENDA's capital efficiency is tempered by substantial capex, which may weigh on near-term returns but could support long-term growth in its arcade and digital gaming segments.
GENDA holds JPY 25.6 billion in cash and equivalents against total debt of JPY 51.3 billion, reflecting a leveraged but manageable position. The balance sheet suggests moderate financial health, with liquidity sufficient to cover near-term obligations but reliant on steady cash flow generation to service debt.
GENDA's growth is tied to Japan's leisure market, with potential from digital expansions like online crane games. The company does not currently pay dividends, opting to reinvest earnings into operations and expansion, aligning with its relatively young establishment in 2018.
With a market cap of JPY 154.7 billion, GENDA trades at a premium to its earnings, reflecting investor optimism about its niche in Japan's gaming sector. The high beta suggests market expectations of growth but also heightened sensitivity to economic cycles.
GENDA's strategic advantages include its diversified revenue streams and strong brand presence in Japan's arcade industry. The outlook hinges on its ability to balance traditional arcade operations with digital innovations, though competition and economic cyclicality remain key risks.
Company filings, market data
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