| Valuation method | Value, £ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 51.90 | -44 |
| Intrinsic value (DCF) | 42.48 | -54 |
| Graham-Dodd Method | 1.20 | -99 |
| Graham Formula | 20.20 | -78 |
Betsson AB, through its subsidiaries, engages in the online gaming business primarily in the Nordic countries, Western Europe, Central and Easter Europe, Central Asia, and internationally. It offers poker, casino, sportsbook, scratch cards, bingo, and other games. The company serves its customers under Betsafe, Betsson, Casino DK, Casino Euro, Casino Winner, Colbet, Europebet, Uguts, Inkabet, Jackpot 247, Jalla Casino, Kaboo, Loyal Casino, NordicBet, Norges Automaten, RaceBets, Rizk, Star Casino, Supercasino.com, Live Roulette, and Thrills brand names. It also offers systems solutions to other gaming operators. Betsson AB was incorporated in 1963 and is based in Stockholm, Sweden.