| Valuation method | Value, £ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 107.51 | 378 |
| Intrinsic value (DCF) | 21.59 | -4 |
| Graham-Dodd Method | 0.13 | -99 |
| Graham Formula | n/a |
4GLOBAL plc (LSE: 4GBL) is a UK-based technology and professional services company specializing in data-driven decision-making for the sports and physical activity sector. Founded in 2021 and headquartered in London, the company operates its proprietary Sport Intelligence platform, which provides governments, local authorities, sporting federations, and activity providers with predictive modeling and evidence-based insights. 4GLOBAL's solutions help stakeholders optimize investments in sports infrastructure, measure social impact, and enhance participation rates. Operating in the competitive Software - Application sector, the company leverages its niche expertise in sports analytics to differentiate itself from broader SaaS providers. With a market cap of approximately £5.5 million, 4GLOBAL targets the growing demand for data-led strategies in public health and urban planning, positioning itself at the intersection of sports technology and smart city development.
4GLOBAL presents a high-risk, high-reward proposition for investors seeking exposure to the specialized sports analytics market. The company's negative net income (£229k loss in FY2024) and diluted EPS (-0.87p) reflect its early-stage growth challenges, though positive operating cash flow (£371k) suggests some operational traction. The niche focus on sports intelligence provides differentiation but limits addressable market size compared to general SaaS players. With no dividend payout and a small market cap, the stock may appeal to speculative investors betting on the company's ability to capitalize on increasing government spending on smart city initiatives and health-related data solutions. The negative beta (-0.352) indicates low correlation with broader markets, potentially offering portfolio diversification benefits.
4GLOBAL occupies a unique position in the sports analytics niche, combining elements of SaaS, professional services, and public sector consulting. Its primary competitive advantage lies in domain-specific expertise - few competitors offer the same depth of predictive modeling tailored specifically for sports participation and infrastructure ROI analysis. The Sport Intelligence platform's vertical integration (combining data collection, software, and advisory services) creates switching costs for clients. However, the company faces competition from multiple fronts: generalist business intelligence platforms (like Tableau) that clients might customize for sports analytics, larger sports tech providers (such as Catapult Sports), and traditional consulting firms expanding into data services. 4GLOBAL's small size allows for agility in product development but limits R&D resources compared to deep-pocketed competitors. The company's UK base provides strong local government connections but may hinder global scaling against US-based rivals with more established international networks. Its technology stack appears differentiated in focusing on socioeconomic impact measurement - a growing priority for public sector clients - rather than just performance analytics.