| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 27.32 | 168 |
| Intrinsic value (DCF) | 3.35 | -67 |
| Graham-Dodd Method | 0.39 | -96 |
| Graham Formula | 8.11 | -20 |
Shanghai Daimay Automotive Interior Co., Ltd is a prominent Chinese automotive components manufacturer specializing in premium interior systems for passenger vehicles. Founded in 2001 and headquartered in Shanghai, the company has established itself as a key supplier to both domestic and international automotive OEMs. Daimay's comprehensive product portfolio includes sophisticated interior components such as sun visors with integrated lighting and vanity features, steering wheels with various finishes including leather and wood trim, seating assemblies and headrests, roof consoles, and EPP (Expanded Polypropylene) parts. As a subsidiary of Zhejiang Zhoushan Daimei Investment Co., Ltd, the company leverages advanced manufacturing capabilities and research expertise to deliver high-quality interior solutions that enhance vehicle aesthetics and functionality. Operating in the rapidly evolving Chinese automotive market, Daimay benefits from the country's position as the world's largest automobile producer while expanding its international footprint. The company's focus on innovation and quality control positions it well within the competitive auto parts sector, serving the growing demand for premium interior features in both conventional and electric vehicles.
Shanghai Daimay presents a mixed investment profile with several positive fundamentals offset by sector-specific challenges. The company demonstrates solid profitability with net income of CNY 802 million on revenue of CNY 6.38 billion, translating to a healthy net margin of approximately 12.6%. Financial stability is supported by strong operating cash flow of CNY 972 million and substantial cash reserves of CNY 1.18 billion, though total debt of CNY 1.36 billion warrants monitoring. The attractive dividend yield of approximately 3.7% based on current metrics provides income appeal, while a beta of 0.584 suggests lower volatility than the broader market. However, investors should consider exposure to cyclical automotive demand, competitive pressures in the Chinese auto parts sector, and potential impacts from electric vehicle transition dynamics on interior component requirements. The company's subsidiary status may also influence strategic flexibility.
Shanghai Daimay Automotive Interior competes in the highly fragmented Chinese automotive interior components market, where it has carved a niche specializing in mid-to-high-end interior products. The company's competitive positioning is strengthened by its comprehensive product portfolio that spans multiple interior systems, allowing it to serve as a integrated solutions provider rather than a single-component supplier. Daimay's technical capabilities in producing complex components like multi-function sun visors and premium steering wheels demonstrate engineering sophistication that differentiates it from lower-tier competitors. The company benefits from established relationships with Chinese OEMs and potential international expansion opportunities. However, Daimay faces intense competition from both large global suppliers and numerous domestic manufacturers. Its scale, while substantial, is modest compared to global automotive interior giants that benefit from broader geographic diversification and larger R&D budgets. The company's focus on traditional interior components may face disruption as vehicle interiors evolve with electrification and autonomous driving trends, potentially reducing demand for certain conventional features. Daimay's competitive advantage appears strongest in its specialization in specific interior categories where it has developed technical expertise and manufacturing efficiency, though it must continuously innovate to maintain relevance as automotive interior design paradigms shift toward digital interfaces and sustainable materials.