| Valuation method | Value, ¥ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 1078.27 | 32 |
| Intrinsic value (DCF) | 2504.39 | 207 |
| Graham-Dodd Method | 398.19 | -51 |
| Graham Formula | 1623.40 | 99 |
Sportsfield Co., Ltd. (7080.T) is a Japan-based company specializing in recruitment support services for the sports industry. Headquartered in Tokyo, Sportsfield operates a range of employment-related services, including joint employment seminars (Sportavi), career guidance, training programs, and recruitment consulting. The company serves job seekers and employers in Japan's sports sector, leveraging its niche expertise to bridge talent gaps. Founded in 2010, Sportsfield has established itself as a key player in Japan's staffing and employment services industry, which falls under the broader Industrials sector. With a market capitalization of approximately ¥4.99 billion, the company focuses on digital and in-person recruitment solutions, catering to a growing demand for specialized talent in sports-related fields. Its diversified service offerings, including Sportavi Agent and Sportavi Career, position it as a comprehensive recruitment partner in a competitive market.
Sportsfield Co., Ltd. presents a niche investment opportunity in Japan's staffing industry, with a focus on the sports sector. The company's financials indicate stability, with a net income of ¥595.3 million and strong operating cash flow of ¥619.3 million in the latest fiscal year. Its low beta (0.586) suggests lower volatility compared to the broader market, appealing to risk-averse investors. However, the company operates in a competitive and fragmented industry, where differentiation is critical. Sportsfield's specialized focus on sports recruitment could be both a strength (targeted expertise) and a limitation (narrow market scope). The dividend yield, with ¥16 per share, may attract income-focused investors, but growth prospects depend on the company's ability to expand its services beyond Japan or into adjacent sectors. Investors should weigh its solid cash position (¥1.7 billion) against its modest revenue growth potential.
Sportsfield Co., Ltd. competes in Japan's staffing and employment services industry, where differentiation is key. Its primary competitive advantage lies in its specialized focus on sports-related recruitment, a niche that larger generalist staffing firms may overlook. The company's Sportavi-branded services (e.g., joint seminars, career portals) create a cohesive ecosystem for job seekers and employers in the sports sector. However, its narrow focus limits scalability compared to diversified staffing giants. Sportsfield's financial health—highlighted by strong cash reserves and minimal debt (¥159.1 million)—provides flexibility to invest in digital platforms or expand services. Yet, its small market cap (¥4.99 billion) restricts its ability to compete with global staffing leaders on scale or technology investments. The company's local expertise and relationships with Japanese sports organizations are strengths, but it faces pressure from both domestic generalists (e.g., Recruit Holdings) and niche players. To maintain its edge, Sportsfield must enhance its digital offerings (e.g., AI-driven matching) and explore partnerships or regional expansion.