| Valuation method | Value, ¥ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 3141.18 | 116 |
| Intrinsic value (DCF) | 19193.67 | 1219 |
| Graham-Dodd Method | n/a | |
| Graham Formula | 4737.28 | 226 |
NEW ART HOLDINGS Co., Ltd. (7638.T) is a Tokyo-based luxury goods company specializing in bridal jewelry, including engagement and wedding rings under its Ginza Diamond Shiraishi and Excelco Diamond brands. Founded in 1966 and formerly known as New Art Co., Ltd., the company rebranded in 2018 to reflect its diversified holdings, which now include fashion jewelry, esthetic salons, art sales, and sports-related services. With a strong presence in Japan and Taiwan, NEW ART HOLDINGS caters to the high-end bridal market, offering premium products and services. The company’s vertically integrated business model allows it to maintain quality control and brand exclusivity, positioning it as a key player in the luxury bridal segment. Its focus on experiential retail and life support services further differentiates it in the competitive consumer cyclical sector.
NEW ART HOLDINGS presents a niche investment opportunity in the Japanese luxury bridal market, supported by stable revenue (¥21.1B in FY2024) and net income (¥1.09B). The company’s low beta (0.6) suggests resilience to market volatility, while its dividend yield (~0.6%) offers modest income. However, high debt (¥7.12B) and limited international expansion beyond Taiwan could constrain growth. The bridal jewelry segment’s cyclicality and reliance on discretionary spending pose risks, but the company’s strong brand equity and diversified services (e.g., esthetic salons) provide stability. Investors should weigh its premium positioning against sector-wide pressures like declining marriage rates in Japan.
NEW ART HOLDINGS competes in the luxury bridal jewelry market with a focus on craftsmanship and exclusivity, leveraging its Ginza Diamond Shiraishi brand to attract affluent customers. Its competitive advantage lies in vertical integration—controlling design, manufacturing, and retail—which ensures quality and margin control. The company’s esthetic salon and art sales diversifications mitigate reliance on jewelry sales, though its geographic concentration in Japan limits exposure to faster-growing Asian markets. Competitors like Tasaki (7968.T) and Mikimoto (not listed) dominate the broader luxury jewelry space with stronger global recognition, while NEW ART’s bridal specialization allows for deeper customer relationships. However, its smaller scale and lack of iconic heritage (compared to global peers like Tiffany or Cartier) may hinder pricing power. The company’s omni-channel strategy, combining physical stores with experiential services, differentiates it from pure e-commerce players but requires sustained capex (¥1.57B in FY2024).