| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 24.13 | 1150 |
| Intrinsic value (DCF) | 0.92 | -52 |
| Graham-Dodd Method | 2.96 | 53 |
| Graham Formula | 11.29 | 485 |
AdUX SA is a Paris-based digital advertising company specializing in non-intrusive, in-content advertising, brand content, and geomarketing services across Europe. Founded in 1996, AdUX operates in France, Belgium, Italy, Spain, Germany, and the Netherlands, offering tailored advertising solutions that enhance user engagement without disrupting the browsing experience. The company leverages innovative ad formats and data-driven strategies to deliver high-impact campaigns for brands and publishers. As part of the Communication Services sector and Advertising Agencies industry, AdUX competes in a dynamic market where digital ad spending continues to grow. With a focus on performance and creativity, AdUX positions itself as a nimble player in the European digital advertising landscape, catering to both local and international clients.
AdUX SA presents a mixed investment profile. On the positive side, the company operates in the growing digital advertising market, with a focus on non-intrusive ad formats that align with modern user preferences. Its diversified European presence mitigates country-specific risks. Financially, AdUX reported a net income of €3.74 million in its latest fiscal year, with diluted EPS of €0.59, indicating profitability. However, the company's modest market capitalization (~€11 million) and limited operating cash flow (€1.32 million) suggest it may lack the scale to compete with larger ad-tech players. The absence of dividends and a beta of 0.527 indicate lower volatility but also potentially limited growth appeal. Investors should weigh its niche positioning against the competitive pressures from global ad-tech giants.
AdUX SA operates in a highly competitive digital advertising market dominated by global giants and specialized regional players. Its competitive advantage lies in its focus on non-intrusive, in-content advertising, which differentiates it from traditional display ad networks. The company's European footprint allows it to serve localized campaigns effectively, a strength compared to larger but less agile competitors. However, AdUX lacks the programmatic scale and data capabilities of major ad-tech platforms, limiting its ability to compete for large, automated ad buys. Its profitability (€3.74 million net income) suggests efficient operations, but its revenue (€24.63 million) is modest compared to industry leaders. The company's geomarketing services provide a niche edge, but this segment faces competition from dedicated location-based marketing firms. AdUX's challenge is to maintain its creative differentiation while potentially scaling its tech stack to meet evolving advertiser demands.