| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 2911.18 | 300642 |
| Intrinsic value (DCF) | 17.54 | 1712 |
| Graham-Dodd Method | n/a | |
| Graham Formula | n/a |
Klarsen (ALKLA.PA), formerly known as Groupe Actiplay SA, is a France-based data marketing agency specializing in multi-channel marketing campaigns. Founded in 1995 and headquartered in Bordeaux, the company leverages SMS, email, phone, mobile, and postal address channels to execute targeted marketing strategies for clients across France and internationally. Operating in the competitive Advertising Agencies industry within the Communication Services sector, Klarsen focuses on performance-driven marketing solutions. Despite its small market capitalization (€2.94M), the company plays a niche role in digital and direct marketing, though it faces challenges in profitability, as reflected in its recent net loss of €45K. Klarsen’s operations are capital-light, but declining cash reserves (€118K) and negative EPS (-€0.0136) highlight financial pressures. The company’s high beta (1.636) suggests significant volatility, making it a speculative play in the European marketing services landscape.
Klarsen presents a high-risk, speculative investment due to its small scale, negative earnings, and volatile stock performance (beta: 1.636). While the company operates in the growing digital marketing space, its €45K net loss and constrained liquidity (€118K cash vs. €346K debt) raise concerns about sustainability. The lack of dividends and minimal operating cash flow (€28K) further limit appeal. Investors may find Klarsen’s multi-channel marketing approach intriguing, but its financial instability and competitive pressures in the Advertising Agencies sector warrant caution. Only aggressive investors with high risk tolerance should consider exposure.
Klarsen competes in the fragmented Advertising Agencies industry, where scale and technological capabilities are critical. Its multi-channel marketing focus differentiates it from pure-play digital or traditional agencies, but its small size (€6.15M revenue) limits bargaining power with clients and vendors. The company’s reliance on performance-based campaigns aligns with industry trends, but it lacks the resources of larger peers to invest in AI-driven analytics or programmatic advertising tools. Klarsen’s negative net income contrasts with profitable competitors, suggesting inefficiencies or pricing pressures. Its competitive advantage lies in localized expertise in France and direct response marketing, but this niche is contested by global players and specialized digital firms. High leverage (debt-to-equity not provided but debt exceeds cash) further weakens its ability to invest in growth or innovation. Without significant scale or differentiation, Klarsen risks being marginalized in a consolidating market.