| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 287.49 | 15398 |
| Intrinsic value (DCF) | 0.47 | -75 |
| Graham-Dodd Method | 0.76 | -59 |
| Graham Formula | 0.05 | -97 |
Miliboo SA is a French online furniture retailer specializing in contemporary and affordable home furnishings. Founded in 2005 and headquartered in Paris, the company offers a diverse product range, including sofas, armchairs, bar stools, office furniture, tables, storage solutions, bathroom and garden furniture, and children's furniture. Miliboo operates primarily through its e-commerce platform, catering to consumers seeking stylish yet budget-friendly home decor. As part of the consumer cyclical sector, Miliboo benefits from trends in home improvement and digital shopping, positioning itself in the competitive European online furniture market. With a market capitalization of approximately €8.87 million, Miliboo focuses on direct-to-consumer sales, leveraging digital marketing and efficient logistics to serve its customer base. The company's lean operational model allows it to maintain profitability in a sector dominated by larger retailers.
Miliboo presents a niche investment opportunity in the European online furniture market, with a focus on cost-conscious consumers. The company reported €43.3 million in revenue and €2.38 million in net income for the latest fiscal year, demonstrating profitability despite its small size. With a diluted EPS of €0.35 and positive operating cash flow of €2.34 million, Miliboo shows financial stability. However, its modest market cap and beta of 1.112 suggest higher volatility and limited liquidity. The absence of dividends may deter income-focused investors, but growth-oriented investors might find value in its e-commerce specialization. Risks include intense competition from larger furniture retailers and vulnerability to economic downturns affecting discretionary spending.
Miliboo competes in the crowded online furniture market, where differentiation is key. Its competitive advantage lies in its curated selection of affordable, contemporary furniture and a streamlined e-commerce model that reduces overhead costs. Unlike traditional brick-and-mortar retailers, Miliboo avoids high rental expenses, allowing competitive pricing. However, the company lacks the scale of industry giants, limiting its bargaining power with suppliers and marketing reach. Miliboo's niche positioning helps it avoid direct competition with premium brands, but it must continuously innovate in digital customer experience to retain its customer base. The company’s financial health is stable, with manageable debt (€4.1 million) and sufficient cash reserves (€5.44 million), but its growth potential is constrained by the dominance of larger players. Success depends on maintaining operational efficiency and leveraging digital trends like augmented reality for virtual furniture placement, a feature increasingly adopted by competitors.