| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 22.87 | 5589 |
| Intrinsic value (DCF) | 0.55 | 37 |
| Graham-Dodd Method | 0.22 | -45 |
| Graham Formula | 0.57 | 42 |
Nextedia S.A. (ALNXT.PA) is a Paris-based digital marketing services provider specializing in cybersecurity, cloud and digital workspace solutions, and customer experience enhancement. Operating in the competitive Advertising Agencies industry under the Communication Services sector, Nextedia serves businesses seeking innovative digital transformation strategies. Formerly known as Social Mix Media Group, the company rebranded in 2013 to reflect its evolving focus on next-generation digital solutions. With a market capitalization of approximately €21.1 million, Nextedia leverages its expertise in digital marketing and technology integration to help clients optimize their online presence and operational efficiency. The company’s revenue of €64.6 million (FY 2024) underscores its growing footprint in France’s digital services market. Nextedia’s commitment to cybersecurity and cloud-based solutions positions it as a relevant player in an era of increasing digital threats and remote work trends.
Nextedia presents a niche investment opportunity in France’s digital marketing and cybersecurity space, with modest profitability (net income of €1.9 million in FY 2024) and a debt-to-equity profile that suggests manageable leverage (total debt of €6.7 million against cash reserves of €9.7 million). The lack of dividends may deter income-focused investors, but its beta of 0.812 indicates lower volatility relative to the broader market. Risks include intense competition in digital services and reliance on the French market. However, its focus on high-growth areas like cybersecurity and cloud solutions could drive long-term value if execution remains strong.
Nextedia competes in a fragmented digital marketing and IT services industry, where differentiation hinges on technological expertise and client retention. Its dual focus on digital marketing and cybersecurity is a strategic advantage, as few smaller firms combine these capabilities. However, its modest scale (€64.6 million revenue) limits its ability to compete with global giants in pricing or R&D. The company’s strength lies in localized, tailored solutions for French SMEs, but it faces pressure from larger advertising networks (e.g., Publicis) and pure-play cybersecurity firms. Nextedia’s profitability (3% net margin) is respectable for its size, but scalability remains a challenge. Its zero capital expenditures suggest a lean operational model, though this may constrain innovation. The competitive landscape demands continuous investment in talent and technology to maintain relevance.