| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 1362.54 | 1362440 |
| Intrinsic value (DCF) | 0.25 | 150 |
| Graham-Dodd Method | n/a | |
| Graham Formula | 0.25 | 151 |
Toosla SA (ALTOO.PA) is a French company specializing in short-term car rentals through its innovative mobile app. Founded in 2016 and headquartered in Cormontreuil, France, Toosla operates in the competitive car-sharing and rental market, catering to urban consumers seeking flexible mobility solutions. The company's business model focuses on providing convenient, on-demand vehicle access, positioning it within the broader Industrials sector under Rental & Leasing Services. With a market capitalization of approximately €3.86 million, Toosla is a niche player in France's evolving mobility landscape, where demand for sustainable and flexible transportation options is growing. Despite its small size, Toosla aims to differentiate itself through technology-driven convenience, though it faces significant competition from larger rental firms and ride-sharing platforms. The company's financials reflect the challenges of scaling in a capital-intensive industry, with recent revenues of €10.65 million but a net loss of €3.86 million in the latest fiscal period.
Toosla SA presents a high-risk, high-reward investment opportunity within the competitive short-term car rental market. The company's €3.86 million market cap and negative earnings (€-3.86 million net income) highlight its early-stage challenges, compounded by a leveraged balance sheet (€16.42 million total debt). However, its €10.65 million revenue and positive operating cash flow (€526,254) suggest some traction in the French mobility market. The high beta (1.533) indicates significant volatility, likely tied to its small size and sector risks. Investors should weigh Toosla's niche positioning and growth potential against intense competition from better-capitalized peers and the capital-intensive nature of the rental industry. The lack of dividends and persistent losses may deter conservative investors, but the stock could appeal to those betting on consolidation or a turnaround in the mobility-as-a-service sector.
Toosla SA operates in a highly competitive segment dominated by global rental giants and tech-enabled mobility platforms. Its primary competitive challenge stems from limited scale compared to incumbents like Europcar or Sixt, which benefit from extensive fleets, brand recognition, and multinational operations. Toosla's app-based model aligns with younger, urban demographics, but it lacks the network effects of ride-sharing leaders like Uber or Bolt. The company's €16.42 million debt load further restricts its ability to invest in fleet expansion or marketing. However, its hyper-local focus on France could allow for tailored services, and its €333,479 cash position provides minimal runway for differentiation. The capital-intensive nature of the industry (evidenced by €-16.35 million in capex) raises concerns about Toosla's ability to achieve profitability without deeper pockets or partnerships. Success likely hinges on carving a niche in specific urban markets or forming alliances with larger mobility players, as organic growth against entrenched competitors appears challenging given current resources.