Company description

Abercrombie & Fitch, also known as ANF, is an American retailer specializing in casual wear for young adults. Founded in 1892, the company has a rich history and has evolved into a globally recognized brand with a strong presence in over 20 countries. ANF offers a diverse range of products including clothing, accessories, and fragrance for both men and women. The company is known for its signature preppy and trendy style which appeals to its core demographic of teenagers and young adults. With a keen focus on marketing and branding, ANF has established a loyal customer base and has successfully expanded its reach through various digital channels. Despite facing some financial challenges in recent years, ANF has implemented strategic initiatives to improve profitability and strengthen its position in the competitive retail market. Overall, ANF continues to be a dominant player in the fashion industry and is constantly adapting to meet the ever-changing needs and preferences of its target market.