| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 306.90 | -39 |
| Intrinsic value (DCF) | 239.35 | -52 |
| Graham-Dodd Method | 50.96 | -90 |
| Graham Formula | 234.37 | -53 |
AppLovin Corporation engages in building a software-based platform for mobile app developers to enhance the marketing and monetization of their apps in the United States and internationally. The company's software solutions include AppDiscovery, a marketing software solution, which matches advertiser demand with publisher supply through auctions; Adjust, an analytics platform that helps marketers grow their mobile apps with solutions for measuring, optimizing campaigns, and protecting user data; and MAX, an in-app bidding software that optimizes the value of an app's advertising inventory by running a real-time competitive auction. Its business clients include various advertisers, publishers, internet platforms, and others. The company was incorporated in 2011 and is headquartered in Palo Alto, California.