| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 228.83 | 14663 |
| Intrinsic value (DCF) | 0.48 | -69 |
| Graham-Dodd Method | 1.36 | -13 |
| Graham Formula | 0.12 | -92 |
Brilliant Earth Group, Inc. engages in the design, procurement, and retail sale of diamonds, gemstones, and jewelry in the United States and internationally. Its product assortment and merchandise include a collection of diamond engagement rings, wedding and anniversary rings, gemstone rings, and fine jewelry. The company sells directly to consumers through its omnichannel sales platform, including e-commerce and showrooms. As of December 31, 2021, it had 15 showrooms. The company was founded in 2005 and is headquartered in San Francisco, California.