| Valuation method | Value, £ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 120.72 | -15 |
| Intrinsic value (DCF) | 61.59 | -57 |
| Graham-Dodd Method | 0.75 | -99 |
| Graham Formula | 0.01 | -100 |
Celebrus Technologies plc (LSE: CLBS) is a UK-based software company specializing in disruptive data technology solutions that enhance customer engagement and fraud prevention. Operating in the Software - Application sector, Celebrus offers its flagship platform, Celebrus, which captures real-time customer data to improve brand-consumer relationships. The company's product suite includes Celebrus CDI for Salesforce, Celebrus Digital Analytics, and Celebrus Cloud, catering to industries such as finance, retail, travel, healthcare, and telecom. With a strong presence in the UK, Europe, and the US, Celebrus leverages automation and AI-driven insights to help businesses optimize customer interactions and mitigate fraud risks. Formerly known as D4t4 Solutions Plc, the company rebranded in 2023 to reflect its evolving focus on next-gen data analytics. Celebrus combines deep industry expertise with scalable cloud solutions, positioning itself as a key player in the customer data platform (CDP) and digital analytics space.
Celebrus Technologies presents a compelling investment case with its niche focus on real-time customer data analytics and fraud prevention. The company's strong cash position (£30.7M) and positive operating cash flow (£16.1M) underscore financial stability, while its modest debt (£1.1M) suggests a healthy balance sheet. With a market cap of ~£66.6M and a beta of 1.067, the stock exhibits moderate volatility relative to the market. The dividend yield (3p per share) adds income appeal. However, risks include competition from larger CDP providers and reliance on sectors like finance and retail, which may face economic headwinds. Growth prospects hinge on expanding its US footprint and cross-selling its fraud prevention capabilities.
Celebrus Technologies competes in the crowded customer data platform (CDP) and digital analytics market, differentiating itself through real-time data capture and fraud prevention integrations. Its Celebrus platform’s ability to seamlessly integrate with Salesforce provides a competitive edge in CRM-heavy industries. The company’s focus on highly regulated sectors (e.g., banking) allows it to address compliance needs better than generic analytics tools. However, Celebrus lacks the scale of enterprise SaaS giants and must contend with well-funded rivals offering broader marketing clouds. Its UK roots provide regional strength but may limit brand recognition in the US, where competitors like Salesforce and Adobe dominate. Celebrus’s fraud prevention capabilities are a unique selling point, but competing with specialized anti-fraud platforms requires continued R&D investment. The company’s asset-light model and profitability (net income of £4M) give it flexibility, but it must balance growth spending against shareholder returns.