| Valuation method | Value, £ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 87.11 | -37 |
| Intrinsic value (DCF) | 86.00 | -38 |
| Graham-Dodd Method | 0.48 | -100 |
| Graham Formula | 0.57 | -100 |
Motorpoint Group Plc is a leading independent vehicle retailer in the UK, specializing in nearly-new cars and commercial vehicles under the Motorpoint brand. With 17 retail locations nationwide, the company offers a wide selection of high-quality, low-mileage vehicles at competitive prices. Motorpoint also operates Auction4Cars.com, a B2B online auction platform for part-exchange vehicles, enhancing its revenue streams. Additionally, the company provides motor-related services such as finance introductions, extended warranties, and insurance products. Founded in 1998 and headquartered in Derby, Motorpoint has established itself as a trusted name in the UK's auto dealership sector. The company's omni-channel approach, combining physical retail with digital platforms, positions it well in the evolving automotive market. As consumer preferences shift toward nearly-new vehicles for cost savings, Motorpoint's business model aligns with growing demand for affordable, reliable transportation solutions.
Motorpoint Group presents a mixed investment case. The company's focus on nearly-new vehicles taps into a cost-conscious consumer base, benefiting from higher demand in economic downturns. Its diversified revenue streams, including ancillary services and Auction4Cars.com, provide stability. However, the FY2024 net loss of £8.4 million raises concerns about profitability in a competitive market. The lack of dividends may deter income-focused investors. With a beta of 0.74, the stock shows lower volatility than the market, potentially appealing to risk-averse investors. The £131.5 million debt load warrants monitoring, though £9.2 million in cash provides some liquidity. Investors should weigh the company's market position against sector headwinds like rising interest rates impacting vehicle financing.
Motorpoint competes in the UK's fragmented used car market by differentiating through scale, pricing transparency, and multi-channel distribution. Its key advantage lies in specializing exclusively in nearly-new vehicles (typically 0-4 years old), offering customers newer models at significant discounts versus new cars. The 17-site national footprint provides geographical coverage that smaller independents cannot match. Auction4Cars.com creates a unique vertical integration, allowing Motorpoint to efficiently dispose of part-exchanges while generating additional B2B revenue. However, the company faces intense competition from larger franchised dealers who have manufacturer-certified used programs and from digital-first platforms like Cazoo. Motorpoint's smaller scale versus public peers limits its purchasing power and marketing spend. The company's value proposition relies heavily on price competitiveness, making it vulnerable to pricing pressures in the used car market. Its omni-channel approach is less developed than pure online competitors but offers tangible benefits for customers preferring physical inspection. The lack of proprietary financing (relying on commission-based models) represents a weakness versus integrated competitors.