| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 296.90 | -11 |
| Intrinsic value (DCF) | 253.00 | -24 |
| Graham-Dodd Method | 24.20 | -93 |
| Graham Formula | 189.90 | -43 |
Ferrari N.V. (NYSE: RACE) is a globally renowned luxury performance sports car manufacturer headquartered in Maranello, Italy. Founded in 1947, Ferrari has built an iconic brand synonymous with exclusivity, high-performance engineering, and Italian craftsmanship. The company designs, engineers, and produces sports cars, GT models, hypercars, and limited-edition vehicles, alongside offering after-sales services, spare parts, and restoration. Beyond automotive excellence, Ferrari extends its brand into lifestyle segments through licensing agreements, apparel, and theme parks like Ferrari World in Abu Dhabi. With a network of 172 authorized dealers and 30 retail stores worldwide, Ferrari maintains a strong direct-to-consumer presence. The company’s financial services division supports retail and dealer financing, while its motorsport heritage—anchored by Scuderia Ferrari in Formula 1—reinforces its performance pedigree. Ferrari’s unique positioning at the intersection of luxury, performance, and exclusivity makes it a standout in the auto sector, appealing to high-net-worth individuals and collectors.
Ferrari presents a compelling investment case due to its strong brand equity, pricing power, and resilient demand among affluent consumers. The company’s high-margin business model, with EBITDA margins consistently above 30%, reflects its ability to command premium pricing and maintain low production volumes (~13,000 units annually). Its Formula 1 success further amplifies brand desirability, supporting long-term valuation premiums. However, risks include exposure to macroeconomic downturns affecting discretionary luxury spending, reliance on a narrow customer base, and regulatory pressures tied to emissions and electrification (though Ferrari’s hybrid transition mitigates some concerns). With a strong balance sheet (€1.74B cash) and disciplined capital allocation, including dividends (~1.5% yield), Ferrari remains a high-quality defensive play in the auto sector.
Ferrari’s competitive advantage stems from its unrivaled brand prestige, scarcity-driven production strategy, and motorsport legacy. Unlike mass-market automakers, Ferrari limits annual production to preserve exclusivity, creating artificial demand that sustains high resale values. Its direct sales model and customization programs (e.g., Tailor Made) deepen client relationships and margins. Competitors struggle to replicate Ferrari’s emotional appeal, though rivals like Lamborghini and McLaren target overlapping high-performance segments. Ferrari’s hybrid lineup (e.g., SF90 Stradale) demonstrates adaptability to electrification trends without diluting performance. In Formula 1, Scuderia Ferrari’s heritage provides unmatched marketing leverage, though recent performance lags behind Mercedes and Red Bull. The company’s foray into luxury lifestyle (apparel, theme parks) diversifies revenue while reinforcing brand aspirationality. Supply chain control—particularly over bespoke components like V12 engines—further insulates Ferrari from commoditization risks faced by broader automakers.