| Valuation method | Value, £ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 935.77 | 1286 |
| Intrinsic value (DCF) | 42.79 | -37 |
| Graham-Dodd Method | 6.78 | -90 |
| Graham Formula | n/a |
Sure Ventures Plc is a London-based venture capital firm specializing in early-stage investments in high-growth technology sectors, including augmented reality (AR), virtual reality (VR), the Internet of Things (IoT), artificial intelligence (AI), and financial technologies (Fintech). Founded in 2017 and operating as a subsidiary of Jarvis Securities plc, the firm targets software-centric businesses primarily in the UK, Ireland, and the European Economic Area (EEA). Sure Ventures typically acquires equity stakes between 20% and 50% in its portfolio companies, avoiding real estate, oil, gas, and resource exploration sectors. With a focus on seed to Series A funding, the firm aims to capitalize on disruptive innovations in tech-driven markets. Despite recent financial losses, its niche focus on emerging technologies positions it as a unique player in the European venture capital landscape.
Sure Ventures Plc presents a high-risk, high-reward investment opportunity due to its focus on early-stage tech ventures in AR/VR, IoT, AI, and Fintech. The firm’s concentrated portfolio and sector specialization could yield significant returns if its investments succeed, but its recent financials (-£2.5M net income, negative operating cash flow) reflect the inherent volatility of venture capital. The lack of dividends and reliance on capital appreciation may deter income-focused investors. Its low beta (0.21) suggests relative insulation from broader market swings, but liquidity risks persist given its small market cap (£6.6M). Investors should weigh its niche expertise against the challenges of early-stage investing, including high failure rates and long gestation periods.
Sure Ventures Plc competes in a crowded venture capital market dominated by larger firms with deeper pockets and broader geographic reach. Its competitive edge lies in its specialized focus on AR/VR, IoT, AI, and Fintech—sectors with high growth potential but also intense competition. Unlike generalist VC firms, Sure Ventures’ targeted approach allows for deeper sector expertise and curated deal flow. However, its small scale limits its ability to diversify or lead large funding rounds, putting it at a disadvantage against giants like Atomico or Balderton Capital. The firm’s UK/EEA focus differentiates it from Silicon Valley-centric peers but may restrict access to global unicorns. Its subsidiary status under Jarvis Securities provides operational support but may also constrain autonomy. While its sub-£10M fund size aligns with early-stage mandates, it lacks the follow-on capital reserves of larger competitors, increasing reliance on exit timelines.