| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 520.29 | 25157 |
| Intrinsic value (DCF) | 2.74 | 33 |
| Graham-Dodd Method | n/a | |
| Graham Formula | 527.83 | 25523 |
Urgent.ly Inc. (NASDAQ: ULY) is a leading provider of mobility assistance solutions through its innovative roadside assistance software platform. The company leverages location-based services, real-time data, AI, and machine-to-machine communication to offer services such as car lockout assistance, tire changes, towing, jump starts, and gas delivery. Serving automotive, insurance, telematics, and transportation-focused industries, Urgent.ly enhances efficiency and customer experience in emergency roadside situations. Founded in 2013 and headquartered in Vienna, Virginia, Urgent.ly operates in the competitive Software - Application sector within the broader Technology industry. With a focus on digital transformation in roadside assistance, the company is positioned to capitalize on the growing demand for connected mobility solutions.
Urgent.ly presents a high-risk, high-reward investment opportunity in the evolving mobility assistance space. The company's AI-driven platform and partnerships with automotive and insurance sectors provide a scalable business model. However, negative net income (-$44M in latest reporting) and operating cash flow (-$30.8M) raise concerns about near-term profitability. The company's small market cap (~$7.6M) and negative beta (-0.59) suggest high volatility and potential disconnect from broader market trends. Investors should weigh the growth potential of digital roadside assistance against the company's current financial challenges and competitive landscape.
Urgent.ly competes in the digital roadside assistance market by offering a tech-forward platform that differentiates through real-time data integration and AI capabilities. The company's competitive advantage lies in its software-first approach, which allows for seamless integration with partner platforms in automotive and insurance verticals. However, the space is crowded with both traditional roadside assistance providers and emerging tech solutions. Urgent.ly's ability to scale depends on securing more enterprise partnerships, as individual consumer adoption faces stiff competition from auto manufacturers' built-in services and larger platforms. The company's negative operating margins suggest it may be sacrificing profitability for growth, a risky strategy in a capital-intensive sector. Its technology stack appears modern but requires continued investment to maintain an edge against well-funded competitors.