| Valuation method | Value, € | Upside, % |
|---|---|---|
| Artificial intelligence (AI) | 50.45 | 176918 |
| Intrinsic value (DCF) | 0.27 | 847 |
| Graham-Dodd Method | n/a | |
| Graham Formula | 0.56 | 1872 |
Sporttotal AG (WIG1.DE) is a Germany-based company specializing in the production, broadcasting, and marketing of sports and adventure events worldwide. Headquartered in Cologne, the company also provides technical equipment for racetracks and sports venues. Formerly known as _wige MEDIA AG, it rebranded to Sporttotal AG in 2017, reflecting its focus on sports media and event coverage. Operating in the Entertainment industry under the Communication Services sector, Sporttotal AG leverages its decades-long expertise to deliver high-quality sports content and event solutions. With a market cap of approximately €1.2 million, the company targets niche sports markets, offering unique broadcasting and production services that cater to both mainstream and underserved sports audiences. Despite financial challenges, Sporttotal AG remains a key player in sports media production, particularly in Germany and Europe.
Sporttotal AG presents a high-risk investment opportunity due to its negative net income (-€8.57 million in FY 2023) and negative operating cash flow (-€4.84 million). The company's low market cap (€1.2 million) and negative beta (-0.338) suggest limited liquidity and potential volatility. However, its niche focus on sports production and broadcasting could offer growth potential if it secures strategic partnerships or expands into emerging sports markets. Investors should weigh the risks of continued financial losses against the possibility of market consolidation or new revenue streams in digital sports media.
Sporttotal AG operates in a highly competitive sports media and production industry dominated by larger players with broader content portfolios and stronger financial backing. The company's competitive advantage lies in its specialized focus on niche sports and event production, which allows it to serve markets often overlooked by major broadcasters. However, its financial instability (negative EPS of -€0.28 and declining cash reserves) limits its ability to scale or invest in new technologies. Unlike global sports media giants, Sporttotal AG lacks diversified revenue streams, relying heavily on event-based income. Its positioning as a regional player in Germany provides some stability but restricts international growth. The company must improve monetization strategies—such as digital streaming partnerships or sponsorships—to compete effectively against well-funded rivals.