US · AAPL
Apple Inc.
- Sector
- Technology · Consumer Electronics
- Headquarters
- Cupertino, CA 95014
- Website
- apple.com
Price · as of 2025-09-27
$280.14
Market cap 3.88T
Valuation summary
Four models, one snapshot. Upside is target ÷ current − 1.
| Valuation method | Value, $ | Upside, % |
|---|---|---|
| Artificial Intelligence(AI) | $169.07 | -39.65% |
| Intrinsic Value(DCF) | $195.92 | -30.06% |
| Graham-Dodd Method(GD) | $26.92 | -90.39% |
| Graham Formula(GF) | $106.79 | -61.88% |
Valuation history
Annual price (USD per share) overlaid with each model's fair value. Y-axis is log scale.
| Year | Price | AI | DCF | Graham-Dodd | Graham Formula |
|---|---|---|---|---|---|
| 2011 | $11.68 | $45.03 | $1,201.57 | $7.93 | $71.38 |
| 2012 | $16.12 | $44.12 | $1,652.71 | $11.02 | $80.98 |
| 2013 | $17.35 | $34.55 | $386.74 | $5.74 | $24.20 |
| 2014 | $25.47 | $37.48 | $54.62 | $5.65 | $24.06 |
| 2015 | $26.81 | $43.98 | $75.46 | $9.03 | $80.56 |
| 2016 | $25.31 | $36.14 | $11.49 | $7.72 | $1.40 |
| 2017 | $39.63 | $42.09 | $11.49 | $8.56 | $33.02 |
| 2018 | $40.01 | $45.97 | $13.54 | $10.05 | $69.81 |
| 2019 | $65.26 | $54.28 | $7.32 | $8.39 | $18.60 |
| 2020 | $118.89 | $78.41 | $6.91 | $8.14 | $44.62 |
| 2021 | $158.37 | $110.63 | $142.61 | $19.13 | $226.12 |
| 2022 | $145.48 | $107.64 | $219.29 | $20.17 | $95.96 |
| 2023 | $193.70 | $125.06 | $171.75 | $20.44 | $33.59 |
| 2024 | $241.52 | $149.77 | $71.90 | $19.36 | $61.36 |
| 2025 | $278.52 | $169.07 | $54.78 | $26.92 | $106.79 |
AI valuation
Our deep-learning model estimates Apple Inc.'s (AAPL) per-share fair value from quarterly fundamentals, sector trend, and historical valuation patterns.
- AI fair value
- $169.07
- Current price
- $280.14
- AI upside
- -39.65%
Methodology and confidence bands appear in the dedicated valuation theory section. The AI score is an estimate, not a recommendation.
Intrinsic value (DCF)
Open DCF calculatorThree textbook valuation models, recomputed daily from the latest financial statements. The DCF uses our Chepakovich model. Graham-Dodd and Graham Formula are conservative reference points.
DCF
$195.92
-30.06% upside
Graham-Dodd
$26.92
-90.39% upside
Graham Formula
$106.79
-61.88% upside
Peer comparison
Same-industry comparables, ranked by market cap.
| Basic Info | Model Valuation | Core Valuation | Profitability | Leverage & Liquidity | Growth | Cash Flow | Dividends | Enterprise Value | Risk | ||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ticker | Company Name | Price | Market Cap | AI Upside | DCF Upside | GD Upside | GF Upside | P/E | P/B | P/S | EV/EBITDA | PEG | P/TBV | Gross Margin | Operating Margin | Net Margin | ROE | ROIC | ROA | Debt/Equity | Interest Coverage | Current Ratio | Quick Ratio | Net Debt/EBITDA | EPS Growth | Sales Growth | FCF Growth | FCF Yield | Op Cash Flow Ratio | Cash ROIC | Dividend Yield | Dividend Payout | Shareholder Yield | EV/EBIT | EV/FCF | EV/Sales | Altman Z-Score |
| AAPL | Apple Inc. | $280.14 | 3.88T | -40% | -30% | -90% | -62% | 37.17 | 56.47 | 10.00 | 29.23 | 163.76 | 56.47 | 46.91% | 31.97% | 26.92% | 171.42% | 92.70% | 30.93% | 1.52 | — | 0.89 | 0.77 | 0.53 | 2270.00% | 643.00% | -923.00% | 2.37% | 0.67 | 81.54% | 0.37% | 13.80% | 2.85% | 31.73 | 42.74 | 10.14 | 11.02 |
| GOOGL | Alphabet Inc. | $311.76 | 3.77T | -31% | -20% | -76% | -21% | 28.10 | 8.94 | 9.22 | 20.33 | 81.56 | 9.72 | 59.67% | 32.05% | 32.80% | 35.70% | 34.94% | 25.28% | 0.17 | 903.26 | 2.01 | 1.85 | 0.23 | 3445.00% | 1513.00% | 69.00% | 1.97% | 1.60 | 23.81% | 0.27% | 7.60% | 1.50% | 28.33 | 49.94 | 9.08 | 14.74 |
| META | Meta Platforms, Inc. | $648.18 | 1.63T | -40% | +5% | -75% | +9% | 27.25 | 7.58 | 8.20 | 15.78 | — | 8.55 | 82.00% | 41.44% | 30.08% | 30.24% | 31.38% | 18.83% | 0.39 | — | 2.60 | 2.42 | 0.46 | -155.00% | 2217.00% | -1473.00% | 2.80% | 2.77 | 24.69% | 0.32% | 8.80% | 1.92% | 19.81 | 35.78 | 8.21 | 8.63 |
| MSFT | Microsoft Corporation | $392.74 | 2.92T | -25% | -21% | -87% | -22% | 35.98 | 10.67 | 13.01 | 22.66 | 230.75 | 18.20 | 68.82% | 45.62% | 36.15% | 33.28% | 37.17% | 18.00% | 0.18 | 53.89 | 1.35 | 1.16 | 0.19 | 1559.00% | 1493.00% | -332.00% | 1.95% | 0.96 | 25.14% | 0.66% | 23.60% | 1.66% | 28.24 | 50.69 | 12.89 | 9.75 |
| NVDA | NVIDIA Corporation | $177.19 | 4.31T | -23% | +3,513% | -83% | +97% | 36.94 | 28.20 | 20.54 | 30.33 | 55.41 | 33.31 | 71.07% | 60.38% | 55.60% | 101.49% | 145.12% | 75.42% | 0.07 | 501.49 | 3.91 | 3.14 | 0.01 | 6667.00% | 6547.00% | 5887.00% | 2.18% | 3.19 | 126.76% | 0.02% | 0.80% | 0.95% | 33.62 | 45.35 | 20.30 | 58.41 |
| NXT | Nextpower Inc. | $105.10 | 15.6B | -22% | +373% | -75% | -13% | 16.35 | 5.19 | 2.86 | 11.79 | 551.02 | 7.03 | 34.09% | 21.60% | 17.21% | 39.95% | 68.17% | 18.11% | 0.00 | 48.80 | 2.09 | 1.80 | -1.17 | 297.00% | 1838.00% | 4725.00% | 7.35% | 0.63 | 83.10% | 0.00% | 0.00% | 5.20% | 12.03 | 12.37 | 2.60 | 4.13 |
| RIME | Algorhythm Holdings, Inc. | $1.76 | 4.79M | +138,090% | -51% | — | +4,222% | -0.80 | -2.05 | 0.83 | -0.57 | -1.73 | -1.83 | 20.35% | -59.27% | -98.99% | 2555.53% | 242.15% | -105.90% | -0.07 | -7.38 | 0.59 | 0.45 | 0.31 | 4611.00% | -3965.00% | -198615.00% | -44.32% | -0.30 | 150.00% | 0.00% | 0.00% | 33.70% | -0.90 | -1.46 | 0.53 | -5.35 |
| SONY | Sony Group Corporation | $23.06 | 137.62B | -34% | -38% | -49% | -58% | 16.36 | 2.95 | 1.86 | 13.71 | 83.53 | 6.43 | 28.38% | 10.86% | 8.81% | 18.69% | 12.12% | 4.25% | 0.51 | 34.43 | 0.70 | 0.50 | 0.67 | 1959.00% | -49.00% | 12344.00% | 6.94% | 0.22 | 18.32% | 0.48% | 7.80% | 5.66% | 17.67 | 14.85 | 1.92 | 1.19 |
| TBCH | Turtle Beach Corporation | $12.54 | 248.38M | +572% | -51% | -41% | +226% | 19.15 | 2.57 | 0.83 | 13.35 | — | 12.27 | 34.60% | 5.37% | 4.34% | 15.74% | 14.35% | 7.21% | 0.87 | 2.48 | 1.52 | 0.86 | 3.06 | -17573.00% | 4441.00% | -9660.00% | 0.27% | 0.05 | 0.61% | 0.00% | 0.00% | 8.96% | 20.08 | 474.78 | 1.08 | 2.22 |
| TSM | Taiwan Semiconductor Manu… | $374.58 | 1.94T | -39% | -16% | -88% | +17% | 33.58 | 10.78 | 15.14 | 20.42 | 67.38 | 10.78 | 59.89% | 50.82% | 45.10% | 35.98% | 53.52% | 23.77% | 0.18 | — | 2.62 | 2.30 | -0.64 | 4983.00% | 3297.00% | 2613.00% | 1.88% | 1.64 | 35.75% | 0.81% | 27.20% | 1.99% | 28.74 | 51.21 | 14.61 | 16.67 |
About Apple Inc.
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.
- CEO
- Timothy D. Cook
- Employees
- 164K
- Beta
- 1.11
Disclaimer: Information on this page is provided for educational purposes only and does not constitute investment advice. Upside computed as ($195.92 ÷ $280.14) − 1 = -30.06% (DCF, example).