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US · BZUN

Baozun Inc.

Sector
Consumer Cyclical · Specialty Retail
Headquarters
Shanghai, SH 200436
Website
baozun.com

Price · as of 2026-10-18

$3.72

Market cap 172.1M

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InvestorsCraft valuation

Fair value (AI, DCF / IC, Graham) for Baozun Inc. (BZUN) is available to Pro members and via the machine API.

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        About Baozun Inc.

        Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.

        CEO
        Wenbin Qiu
        Employees
        6.76K
        Beta
        0.49

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